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Creators like Bryce Cohen from AOE effects argue that ‘Hollywood style’ production technology has become so advanced, portable, and intuitive that an experienced content producer, with the right tools, can make consumer-ready deliverables.  In his joint venture with Loud Robot – a collaboration between Bad Robot and RCA Records – they produced a music video for Sally Boy’s single ‘i Love U’. This was created using only an Xsens Animate suit and Unreal Engine. Cohen wanted to discover how much an individual working alone would be able to create, from concept to editing to final production. He found the Xsens suit could provide accurate production quality results, similar to what an optical system could provide, but without the people power required to operate it.