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As a full-stack visual effect and virtual production studio, specializing in innovative visualization solutions, Area of Effect (AOE) was approached by Loud Robot, a joint venture record label between RCA Records and Bad Robot.

The project involved creating a music video for Sally Boy’s new single, i Love U, with a unique challenge: can one individual with the right technical ability, create a music video in-engine, using high-end modern tools such as Xsens MVN AnimateFaceware, and Unreal Engine?